Business Planning
The first step towards the success of any business is the identification of the areas of greatest opportunity and clarity on how your presence in the market can add value to the customer by leveraging the resources available. SSBG works with the leadership and decision makers of organizations to help build detailed, clear and streamlined strategies for finance, sales, marketing, operations, logistics and supply chain, engineering, production and distribution.
Market Research
Once you are clear on what problem your business is ready to solve, or what products or services you have to offer, it is imperative to gather as much information as possible about target markets, customers, competitors, needs of the market, market size, marketing processes and so on. SSBG helps you in the systematic gathering and interpretation of information using statistical and analytical methods. In today’s world, businesses that leverage the power of data-driven insights are the ones that surge ahead.
Start-up Financing
The world has never seen an era so favorable for businesses to thrive. If the market is in need of a solution to a problem and your business is capable of providing one, the process of procuring investments and financial support will never slow you down. We help you connect with potential investors at every stage of your growth – insitutional investors, individual investors, angel investors, strategic investors, venture capitalists, you name it.
Compliance
Right from the commencement of your business, it is imperative to make sure that the company, its activities, processes and its employees adhere to all the laws and regulations charted out by regulatory or governing bodies. Compliance is a fundamental factor in determining the transparency, management maturity and trust-worthiness of any business. Non-compliance to regulations can mean an unnecessarily high degree of risk, and can lead to financial, equity and market losses and more importantly, affects the goodwill of the stakeholders and customers.
Business Strategy
A strategy is the backbone of any business. It is the long-range vision of the direction and outcome towards which the company is headed. It is a master paln that the company leadership implements to secure its position in the market. As such, the success of the business depends on how clearly the strategy has been devised, what levels it would operate at, how easy or difficult it is to implement, how the resources would have to be mobilised, how would the organisation respond to risks and threatsand over what time scale would it be executed. We devise robust, proactive and sustainable strategies at corporate, business and functional levels that enhance the company’s market position, overall performance, growth potential and ability to withstand, mitigate and overcome unexpected challenges.
Corporate Branding
Corporate Branding is much more than just a logo, customer service or advertising. It is an exercise that extends to building the culture, approach and vision of a company. Successful corporate branding ensures an alignment in the strategic vision of the company’s leadership, organizational culture of its employees and the perception of its external stakeholders and customers. A holistic branding exercise should incorporate multiple touchpoints, of which the identity system, space design, packaging, tone of voice, advertising, product quality, employee training, customer service and relationship building are some of the significant ones. This is and should be an ongoing practice and should evolve as the company grows in scale and responsibility.
Digital Strategy
A business has to be where its customers are. The last decade has seen technology and the virtual realm becoming accessible to people in the remotest corners of the world. The year 2019 saw global advertising spent on digital/social media cross the expenditure on print/traditional media. As such the very sustenance of businesses depends on how smoothly and how much of its operations it can transition into the digital realm. From simply having a website presence online, businesses should follow an optimized, integrated approach to digital strategy. This starts with the systematic collection and analysis of data, to establishing channels like website, mobile, social media, e-mail marketing, SEO, conversion marketing, CRM, community management and much more.
Growth Consulting
Organic growth requires considerable time and effort. In today’s highly competitive market, quantum leaps in growth is what distinguishes market leaders from the rest. Businesses must, at all times consider their market opportunities, right from outsourcing functions and expanding into emerging markets, to forming strategic alliances and seeking partnerships and acquisitions. Our team can help you evaluate potential opportunities, understand risks and how you can mitigate them and form a well-structured solution to help you navigate the growth curve.